JANE GOODALL INSTITUTE Prime8 is very proud of its brand philosophy but not many people know of its origins. In 1991, Prime8’s Founder was seconded by The Zoological Society of London to take part a trip to Central Africa, to document 
Okapi activity in The Democratic Republic of Congo 
(previously Zaire). Due to the outbreak of civil unrest, the team were 
rerouted to Rwanda and advised to travel through 
Burundi and on towards Tanzania. Here they would 
meet Jane Goodall at Gombe Stream, in The Kigoma 
Region, where her activities and wonderful work to 
understand the lives of Chimpanzees and other 
Primates were the initial inspiration of what we 
now enjoy sharing today.
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